Report: How is Covid-19 Impacting Building Product Research & Specification?

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We're all facing up to a difficult few months - massive change and disruption to our personal & professional lives, and lots of uncertainty.

We don't know exactly what impact all of this will have on the construction industry in the short, medium and long term, but regardless, for most building product companies, sales and marketing efforts in 2020 are going to be extremely disrupted and probably quite challenging.

Trade shows are getting cancelled, magazines are being delivered to empty offices, less companies are answering their phones, CPD invites have stopped and pretty much all face-to-face sales activities are off the table for the forseeable future.

So what should you do?

We're seeing companies split into two lines of thinking right now:

  • Batten down the hatches, save money and hope the storm passes as quickly as possible
  • Accept & embrace what may be the new norm for a while, and try to adapt your sales & marketing accordingly

To help you to decide what is best for your company, and to help with your strategy, planning and decision-making for the coming months, we've put our huge audience Architects & specifiers to use, with a survey to find out exactly what they are working on at this time and how they are being impacted - so you can figure out how best to to reach them (if at all).

We've asked about topics including:

  • Whether they are still working or not
  • What they are working on (and which tasks they are spending more or less time on)
  • Where they are turning to find product information
  • The demand for online CPD & educational content
  • How they prefer to be contacted
  • What they like and don't like about manufacturer websites

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