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We don't know exactly what impact all of this will have on the construction industry in the short, medium and long term, but regardless, for most building product companies, sales and marketing efforts in 2020 are going to be extremely disrupted and probably quite challenging.
Trade shows are getting cancelled, magazines are being delivered to empty offices, less companies are answering their phones, CPD invites have stopped and pretty much all face-to-face sales activities are off the table for the forseeable future.
So what should you do?
We're seeing companies split into two lines of thinking right now:
To help you to decide what is best for your company, and to help with your strategy, planning and decision-making for the coming months, we've put our huge audience Architects & specifiers to use, with a survey to find out exactly what they are working on at this time and how they are being impacted - so you can figure out how best to to reach them (if at all).
We've asked about topics including: