A Guide to Creating High Converting Building Product Pages

Best practice for presenting building products to specifiers online

What's inside?

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The Importance of Online Building Product Pages

A short introduction to changes in the specifier market and their behaviours which mean that your online presence is more important than ever.

The Anatomy of a Good Building Product Page

A breakdown of the key components that make a good online building product page and why they are important.

What Makes a Great Product Page?

A more detailed look at each of the key components, with advice and recommendations on how to get the most out of each one. Including:

  • Writing a Great Product Name
  • Writing a Great Product Description
  • Using Product Images Effectively
  • Provide ‘At a Glance’ Detail with Specification Properties
  • Files for Download
  • The Call to Action

Advanced Tips for Increased Conversion

Three more advanced components, which aren't necessary or suitable for everyone, but which are certainly worth exploring and testing.

  • Pricing
  • Comparisons
  • Social Proof

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