How to Create Online Product Pages That Architects & Specifiers Will Love

Join Our Free Online Webinar: Friday 24th April 2020 @ 10.30am (UK)

(If you can't make it, but would like the recording, please register & we'll share it after the event)

98% of architects and specifiers now prefer to do their product research online.

And this shift in focus to online research has created an upward shift in expectations on this process.

Specifiers are consumers, just like everyone else, and have been equally spoiled by the slick consumer experiences we all now take for granted.

Whether it is purchasing a new TV, ordering groceries, booking a taxi or catching up on that latest hit TV series, the experience is the same…

Fast. Efficient. Transparent. Digital.

The bar has been raised. The table stakes are higher.

So the way in which you present information about your building products online is becoming increasingly important — to the point that, after having a good product, it’s probably the most important thing you can do when it comes to winning over specifiers.

And that starts with your product pages.

The goal of this webinar is to help you to optimise your product pages and information, to appeal to architects and specifiers, and convert more of your website visitors into leads.

This is based off of detailed research and analysis of over 80,000 product listings, and millions of searches and interactions with these products on SpecifiedBy.

What We'll Cover

In this live webinar, SpecifiedBy’s Founder, Darren Lester, will show you:


  • What’s changed in the way specifiers search for products
  • An introduction to our product page research & ‘Quality Score’
  • The Anatomy of a Good Building Product Page
  • Breaking Down What Makes a Great Product Page
  • Advanced Tips for Increased Conversion

Presented By:

Darren Lester

Founder & CEO of SpecifiedBy 

(former Architectural Technologist & specifier)

[email protected]


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